Best Keyword Research SEO Tools
The best SEO tools you can use for keyword research: Ahrefs, SEMrush, Moz, and more.
Keyword Analysis Tools
Keyword research is one of the cornerstones of SEO work. Targeting the right keywords is the key to ranking high in search engines. Here are the best SEO tools you can use for keyword analysis:
1. Ahrefs: Ahrefs is a really powerful keyword tool. It also does backlink reporting and provides organic traffic dashboards. Ahrefs' paid tool provides keyword ideas for all match types as well as search volume. It also has a keyword difficulty score metric that's slightly more accurate than other tools that offer a similar feature in head-to-head testing.
2. SEMrush: SEMrush has a keyword tool that works with a massive search data dataset from 26 different countries. It returns keyword ideas, estimated search volume, estimated CPC, keyword difficulty score, and current ranking areas.
3. Moz: Moz has launched its own custom keyword explorer in addition to its SEO research suite. Filtering options allow you to exclude your specific query term to get more ideas or even select only question phrases containing your word. Keyword results include estimated search volume and a keyword difficulty score as well as related query ideas.
4. Keywordtool.io: This tool pulls keyword suggestions from Google, YouTube, Bing, and even Amazon. You can select suggested keywords from every Google TLD, language, and location; and similar options are available for other engines it supports. You'll get hundreds of suggested words for free, but you need a paid plan to access search volume estimates.
5. KWFinder: Keyword searches can focus on five different countries or most of the world's most popular languages. Results include a keyword difficulty score and keyword ideas. These can then be filtered with a number of different metrics. This is a paid tool, so you can only search a limited number for free.
6. WordStream: Primarily a paid tool to help search marketers manage their pay-per-click campaigns, WordStream also has a free keyword tool that allows a limited number of searches. Free results include only related words, but WordStream's paid subscribers can also see search volume.
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Tonguç Karaçay
AI-Driven UX & Growth Partner | 25+ Years Experience