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January 15, 202510 min

Essential SEO Tools You Should Use

A detailed guide on 10 must-have SEO tools for professional SEO work and how to use them.

Essential SEO Tools You Should Use

Professional SEO Tools

SEO work to get your website noticed by search engines and increase visitor count requires comprehensive effort. When conducting this work, you need to measure criteria considered by search engines or identify and fix any errors.

There are many simple and advanced professional SEO tools that make this process easier. With professional SEO tools, you can perform many operations from page analysis to keyword identification, from HTML code errors to identifying and filtering harmful backlinks.

Among the most well-known professional SEO tools favored by SEO experts are webmaster tools offered by search engines like Google, Yandex, and Bing. Google Search Console is at the top of these. You can also benefit from tools like Ahrefs, MOZ, Majestic, SpyFu, SeoQuake, and SEMRush, which have paid or free options.

Top 10 SEO Tools

1. Google Search Console: Google provides a significant convenience to site administrators and SEO professionals with Google Search Console. This free tool from Google is completely available with full documentation. You can monitor your website's and pages' performance in search results, identify issues, and determine the necessary SEO directions through analysis.

2. SpyFu: A quite successful free tool, SpyFu is a tool for keyword-based SEO analysis. It shows you the click performance of your keywords. With this tool, you get keyword rankings, competitors' keywords, and the ability to see the ads they create with Google Ads.

3. Ahrefs: Deservedly on every best SEO tools list, Ahrefs appeals to both beginners and professionals. In the paid version, you can get detailed site performance analyses. It can be shown as the best after Google. Ahrefs provides everything you need to optimize your site and make performance improvements.

4. Robots.txt Tester: The robots.txt file is one of the essential files for a website and is considered by search engines. Proper configuration of this file is critical for SEO.

5. Google Keyword Planner: Google's free keyword research tool. Provides keyword ideas and search volume data.

6. Google PageSpeed Insights: Page speed is an important criterion considered by search engines and Google. Google PageSpeed, among Google's SEO tools, allows you to test your site's desktop and mobile performance and make necessary improvements.

7. DeepCrawl: If you're looking for a truly professional tool with detailed reports, try DeepCrawl. Even the smallest error on your website is reported to you without being overlooked.

8. SE Ranking: If you want to do detailed and deep website analyses and conduct backlink research, try the functional tool called SE Ranking.

9. SEMRush: One of the most popular tools for comprehensive SEO analysis and competitor research. You can do keyword research, site audits, and content analysis.

10. Screaming Frog: An indispensable tool for technical SEO analysis. It crawls your site to identify errors.

For professional SEO consulting, get in touch.

SEO ToolsGoogle Search ConsoleAhrefsSEMrush
Tonguç Karaçay

Tonguç Karaçay

AI-Driven UX & Growth Partner | 25+ Years Experience