How to Increase Organic Traffic with SEO

SEO and Organic Traffic

SEO, expressed with the initial letters of the English words Search Engine Optimization, is reflected in our language with the words search engine optimization. The main goal of SEO work is to increase the site's organic traffic, taking into account the search engine sites that users use for searching on the internet.

As a result of SEO work done for Google, known as the largest search engine, your site will become accessible to more people. Your company will be better known and your customer base will grow.

In short, instead of effective advertising work, through effective SEO work you conduct for your existing website, significant gains will be achieved. The first important point in increasing your site's existing traffic should be to increase organic traffic. Organic traffic is visitors coming from search engines after searches.

Methods to Increase Organic Traffic

Prepare Keywords and Quality Content: In the working logic of search engines, the words users use for searching—in other words, keywords—are of great importance. Determining the keywords that users might use during searches and creating quality content accordingly will increase the number of organic visitors who will visit your site this way. Pay attention to the frequency of using these keywords in the content you prepare.

Pay Attention to Responsive Design as Mobile Device Usage Increases: Users visit your site using screens of different sizes. Especially after the use of tablets and smartphones of different sizes, sites with responsive design are known to be more considered by search engines.

Use HTML Tags Considered by Search Engines: Although search engine structures use very different algorithms to show sites higher up, META tags known as HTML tags still maintain their effect. During site design, meta description tags, when used effectively and correctly, still positively impact site visitor numbers.

Focus on Content Input for Organic Traffic: Create a blog area on your site and set up a program for yourself for regular quality and original content input at regular intervals. If you increase the content you add to your site and publish original content focusing on more specialized topics, you'll be noticed by search engines.

Use Correct URL Structure: On some web pages, you can see addresses like "?p=1" next to the domain name. This structure can be changed in sites known as content management systems. Try to include keywords in the addresses of your site content and make the necessary configuration for this.

Use SEO Tools and Google Webmaster Tools: Analyzing your website at regular intervals is important for identifying problems and improving your site. There are many free tools on the internet for SEO analysis, as well as tools offered by search engine giant Google that give the best results.

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