What Are Heading Tags and How to Use H1?
What are HTML heading tags (H1-H6), how to use them for SEO, and how to create proper heading hierarchy?
What Are Heading Tags?
Even during everyday conversations, we change our tone of voice to express what we want to emphasize and highlight. When doing this in text, we use bold text or color changes. When expressing titles or subtitles, we pay attention to font size changes and bold writing.
When preparing website content, tags called Heading Tags should be used among the HTML tags to show heading levels in the content. The use of code to show different level headings or subheadings like H1, H2, H3, H4, H5, H6 is also considered by search engines.
What Is the H1 Tag?
Every page or post will have multiple headings. The H1 tag is sometimes used for the title of a page or post and is the primary heading that appears on a page. The data formatting of an H1 is usually different from the rest of the heading tags (H2, H3, H4) found on a page.
It's very important for SEO that it's used only once and contains targeted keywords.
In essence, there's no difference between the use of headings in printed texts and headings on web pages. However, headings on web pages, or Heading Tags, are not just about appearance—they're tags that will help search engine bots find the page. Many search engines like Google look at this Heading Tags usage to understand what the page content is about.
Things to Consider When Using H Tags
- Don't use H tags for long texts. In content, use this tag more for determining upper or subheading strategies.
- Leave Heading or H tag usage until after your content is prepared. This allows your content to be placed more healthily and lets you look from a visitor's perspective.
- You can give H tags to short descriptions within the content.
- Make sure there's only one H1 tag in a piece of content. Of course, you can use multiple H1 tags in content without breaking its integrity. Depending on the content, you can use 10 different H2 tags.
- The H tags you use must definitely have a hierarchical structure.
- Pay attention to using the keywords you want to reach with quality content within these H tags. Using keywords within H tags will affect your rise to the top in search engine rankings.
- Make sure the titles or subtitles you use are unique. Try not to include titles that have already been indexed by search engines.
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Tonguç Karaçay
AI-Driven UX & Growth Partner | 25+ Years Experience