What Is an SEO Specialist and How to Become One?

What Is an SEO Specialist/Consultant?

The internet has become the first point of reference for whatever information you're looking for. Search engine pages like Google, Yandex, Bing, and Yahoo always attract the most visitors. After searches made here, you reach the desired page. Therefore, individuals, institutions, or organizations thinking of being on the internet must do search engine optimization (SEO) work. For SEO Specialist, the expression of an expert person who will conduct this work efficiently is correct.

The work to be done by an SEO Specialist includes making your site most suitable for visitors, doing the necessary improvement work to make it noticeable by search engines. They also perform the entire analysis, evaluation, implementation, follow-up, and reporting periods for your site.

What Does an SEO Specialist Do?

When starting work, an SEO specialist first analyzes the site. While determining the strategies needed for the work, they conduct research to determine which keywords the site should be moved to the top for. They also make necessary arrangements for the existing site's interface and fix existing errors.

SEO Specialist responsibilities:

Analyze both the content and code structure of the website to be worked on, identify errors, and make necessary corrections.
Conduct optimization work for corporate or personal websites.
Follow updates in the algorithm structures of search engine sites and apply this new algorithm structure to the websites being worked on.
Determine keywords that will support the site's prominence in search engines and analyze how the site should be moved to the top for these keywords.
Identify and edit erroneous codes in the site interface from an SEO perspective.
Work on backlinks, promotional articles, forum promotion, and link acquisition required by search engines.
Perform keyword research, internal linking, and optimization of existing content required for on-site SEO work.
Check competitor sites and evaluate the SEO work they do.
Manage SEO statistics using various web analytics tools like Google Analytics.

Required Qualities for an SEO Specialist

When getting SEO service, pay attention to the following qualities in the professional SEO specialist you choose:

Industry experience should be 3-4 years. They should have achieved SEO success on their own site.
References should be quality and verifiable. Successful SEO references are a must.
Their own site should be up to date and they should share the work done there.
The SEO specialist should be able to do Google Analytics, Google Webmaster Tools, and Yandex Metrica analyses well.
They should be able to conduct professional work in keyword and competitor SEO analysis.
They should be proficient in web programming languages and basic graphic programs. Proficiency in HTML, CSS, and JavaScript programming languages is absolutely necessary.
They should use organic SEO (White Hat SEO) methods instead of Black Hat SEO.

How to Become an SEO Specialist?

SEO, a rising star expertise area, is considered the golden bracelet of the digital marketing sector, and SEO expertise is becoming a popular profession. For an SEO specialist, it's important to have basic software and user experience knowledge, know the basic rules of digital marketing, and be able to use services like Google AdWords and Google Analytics.

Training to be taken: