What Is a UI/UX Designer and How Do They Work?

What Is a UX Designer?

UX Designers, or user experience designers, focus on the importance of user experience. They work on improving the product development process or enhancing existing products. At every stage of the process, they help ensure the product is useful and provides a seamless user experience.

Working with the entire project team, they help conduct research on potential users, find elements to improve their experience, and incorporate these changes. Ultimately, they seek strategies and actionable plans to enhance the product-user interaction experience.

Data usage is crucial in UX design. Since UX Designers propose data-driven changes and communicate with different teams for design collaboration, designs must be grounded in data. Any suggestion for change or improvement without data backing lacks validity. Every decision should be properly researched and data-driven.

To deliver the best possible experience, UX Designers must use data to analyze the current situation. They leverage analytics tools like Google Analytics. With such tools, they can understand how potential users might be affected by innovations related to user satisfaction and which changes will result in higher user satisfaction.

What Is a UI Designer?

There isn't much difference between graphic design and UI design. It's the discipline that encompasses typography, icons, buttons, colors, and responsive design options when building a website or application. A UI Designer ensures applications or websites are visually aesthetic.

On the other hand, UI Designers must maintain consistency across all visual elements. This consistency should extend across both web and mobile applications.

UI Designers work in the trenches with development teams. They work until their designs are ready for handoff and progress to the end of the process. With workflows that include preparing visual interface layouts, style-appropriate visual designs, typography, color schemes, and buttons, they're responsible for the visual quality of application areas.

For more information, check out our UI-UX design services.