Measurable Growth with UX, SEO & AI
Helping businesses improve traffic, conversions and customer experience for 25+ years.
Brands & Organizations I've Worked With
100+ brands across automotive, media, government and municipal projects.
Proven Impact
Real Business Results
Outcomes, not just strategy. A few of the typical project impacts — tailored to each business's goals.
- Challenge
- High traffic but weak sales, with heavy drop-off at checkout.
- Solution
- UX audit + checkout redesign backed by A/B testing.
- Business Impact
- Cart abandonment dropped; revenue grew on the same traffic.
- Challenge
- Technical SEO debt and thin, unstructured content.
- Solution
- Technical fixes + intent-driven content architecture.
- Business Impact
- Organic traffic and qualified leads grew notably within months.
- Challenge
- Inefficient Google Ads spend and high cost per customer.
- Solution
- Campaign restructuring + landing page optimization.
- Business Impact
- More consultation requests at lower cost, with better retention.
How I Work
A Typical Engagement
A proven framework used to improve user experience, increase organic visibility, and drive measurable business growth.
- 01Week 1
Research & Audit
Analyze UX, SEO, analytics, customer journeys and business objectives — identifying friction points, missed opportunities and growth bottlenecks.
- 02Week 2
Strategy Workshop
Findings become a clear roadmap. Initiatives are prioritized by business impact, effort and ROI.
- 03Weeks 3–6
Execution
Design improvements, SEO execution, advertising optimization and AI workflow integration — collaborating with internal teams when needed.
- 04Month 2+
Optimization & Growth
Track KPIs, analyze outcomes and continuously improve — focused on sustainable growth, not short-term wins.
Every project is different. Some businesses need UX optimization, others SEO growth, others AI automation. The process adapts to the business, not the other way around.
The Difference
Why Companies Choose Me
25+ Years Experience
A quarter-century in the field — judgment tested across hundreds of projects, from automotive and media to government and startups.
Technical + Business Mindset
I speak code, SEO and analytics as fluently as revenue, margin and growth — the bridge between strategy and execution.
AI-First Approach
I treat AI not as decoration but as leverage: automating workflows and unlocking scale that compounds over time.
Insights
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Read MoreAbout Me
Meet Tonguç Karaçay
A 25+ year journey across Turkey, the USA, Germany and Canada — from automotive and media to government and startups. I combine UX, digital marketing, SEO and AI transformation into a single growth lens.
UX & Design
25+ years of user experience design and product thinking.
Digital Marketing
Leadership across brand and performance marketing.
SEO Consulting
Organic growth through technical SEO and content strategy.
AI Transformation
AI adoption and automation consulting for businesses.
Let's Grow Your Business
Schedule a free consultation and discover growth opportunities in UX, SEO, AI and digital marketing.