GEO Consulting: Visibility in AI Search
When someone asks ChatGPT, Perplexity, Google AI Overviews or Claude, does your brand get cited? Users increasingly ask AI directly instead of searching — Generative Engine Optimization (GEO) makes you visible in this new layer of search.
Why Now?
User behavior is shifting fast: many searches now start in an AI chat window instead of a Google search box. Brands that don't get cited in that channel are invisible to that user — even if a competitor ranks #5 on Google.
GEO is still new enough that most businesses haven't thought about it at all. Starting early means capturing "trusted source" status with AI models before the field gets crowded.
Scope of Work
From AI visibility audits to content structuring — end-to-end GEO work.
AI Visibility Audit
Where — if anywhere — your brand currently shows up across ChatGPT, Perplexity, Google AI Overviews and Claude for the queries that matter to you.
Citation-Ready Content
The structure AI models prefer to quote: clear definitions, direct answers, evidence and sourcing, written to be easily summarized.
Structured Data & Schema
FAQ, HowTo and Article schema so machines parse your content correctly, plus proper llms.txt and AI crawler access configuration.
Entity & Authority Signals
Wikipedia, LinkedIn, industry directories and consistent entity data so AI models have a clear, confident answer to 'who is this brand?'
AI Mention Tracking
Ongoing tracking of how often, and in what context, your brand is mentioned by AI chat engines compared to competitors.
Integrated with SEO
GEO doesn't replace SEO, it sits alongside it — a strategy that keeps your Google rankings while adding visibility in AI search.
My Process
A structured process for GEO consulting.
AI Visibility Audit
Which brands AI tools currently recommend for the queries that matter in your industry.
Gap Analysis
Where competitors get cited and you don't.
Content & Structure Work
Rewriting content to be clear, quotable and evidence-backed.
Technical & Schema Setup
Structured data, llms.txt and AI crawler access settings.
Authority Building
Consistent, verifiable brand presence across third-party sources and entity databases.
Monitoring & Iteration
Monthly AI mention tracking and strategy adjustments as model behavior changes.
Where It's Most Effective
GEO's impact shows up faster in industries where users research, compare or look for expertise before deciding.
E-commerce
Getting recommended in product comparison queries
Enterprise
Brand authority and accurate representation
B2B & SaaS
"Best tool for X" comparison queries
Healthcare
Being cited as a trustworthy source
Legal
Accurate representation in expertise queries
Local Business
"Near me" style AI chat queries
AI Platforms I Track
Each platform picks sources differently — analysis and strategy adapt accordingly.
Why Work With Me
A realistic, measurable approach to a new field.
Early-Mover Advantage
GEO is still new — most of your competitors aren't thinking about it yet. Starting now means building citation habits with AI models before the space gets crowded.
Realistic Expectations
No one fully controls which source an AI model picks, or when. I don't sell "guaranteed ranking" — the goal is measurable visibility growth.
SEO + GEO Together
GEO is built on top of your existing search strategy, not separate from it — both draw from the same content foundation.
Measurable Tracking
I regularly test whether your brand shows up in AI answers for the queries we've agreed matter most, and report on it.
Stronger Together With SEO
I build GEO on top of my existing SEO consulting work. The same content and technical foundation feeds both Google rankings and AI citations — no separate budget, no separate strategy needed.
Frequently Asked Questions
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your brand to be cited or recommended in answers from AI-powered search and chat tools like ChatGPT, Perplexity, Google AI Overviews and Claude. Traditional SEO targets Google rankings; GEO targets which sources AI models consider trustworthy enough to cite.
Does GEO replace SEO?
No. Google search still drives significant traffic and SEO remains necessary. GEO is an additional layer that optimizes the same content foundation for AI engines too — the two work together, not against each other.
How are GEO results measured?
I regularly test an agreed set of key queries across ChatGPT, Perplexity and Google AI Overviews to track how often and in what context your brand gets cited. AI Overview visibility data in Google Search Console is part of this tracking too.
Does every business need GEO?
The impact is more immediate in industries where buyers research and compare before deciding, or where expertise/trust matters — B2B, healthcare, legal, tech, e-commerce. In a free consultation we assess honestly whether it's a priority for your industry now or later.
How long until I see GEO results?
AI models update their training and indexing data on different cycles than SEO — some changes show up within weeks, others take longer depending on the model. Generally we start tracking early visibility shifts within 2-4 months.
Let's Assess Your AI Visibility
In a free consultation, let's look at where your brand stands today in ChatGPT, Perplexity and similar tools.