What Is SERP and Why Does It Matter for Your SEO Strategy?

What Is SERP?

SERP is a Google term that stands for "Search Engine Results Page." Everyone uses the search engine giant Google, typing in a keyword and reaching a results page. This results list page that appears after a search is called SERP.

In this SERP page list, those in the top 10 positions are seen as the most valuable keywords. In the list formed based on the searched keyword, the SERP area shows the titles of matching web pages, links to these pages, and a brief description of the content on each page.

A SERP comes to us in three forms: results automatically generated by search engine bots, results added by a moderator, and paid advertisements for a specific product or service.

If you've purchased a domain and created a website to be on the internet, you're still considered a grain of sand at the bottom of the ocean. Almost every site owner's expectation is to attract many visitors to their site from search engines. If you want to stand out for a targeted keyword, many SEO efforts must be conducted.

SERP Features

Features used for SERP have been developed to enrich the search experience for users. These features are known to vary by country, region, language, and even device type.

A website that uses SERP features takes up more space on the search results page. This increases the click-through rate to your site or page.

Paid SERP Features:

• Adwords Top: Allows you to appear as an ad at the very top of the Google search results page.
• Adwords Bottom: Allows you to appear as an ad at the very bottom of the Google search results page.
• Shopping Ads: An ad feature that e-commerce sites can use for product listing purposes.
• Google Hotels: Allows hotel businesses to be featured with ads based on location.
• Google Flights: Allows you to stand out in flight searches.

Organic SERP Features:

• People Also Ask: Questions that users ask in queries.
• Top Stories: A feature seen in internet news searches.
• Knowledge Graph / Knowledge Panel: The area you can see on the right side of the search page.
• Featured Snippet: A feature that can be seen on search results pages as text, list, or table.

Why Should We Use SERP Features?

The main purpose of using SERP features is both to take up more space in search results and to increase your site's click-through rate. On ad results pages, you can determine future planning and strategies by reviewing statistics. Whatever industry you operate in, you can find a feature among SERP features to make these plans.

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